It's 2022, and Amazon remains the largest player in online commerce. That's also unlikely to change anytime soon. 🤷♂️
As of this year, there are 15,000 active sellers on the platform, offering 750,000 different products. This is a big wow ! But wait, why are we telling you all this and where does this data even come from? Let's zoom out:
If you're in e-commerce, the main reason to focus on what's going on with Amazon is that Amazon is our window into the entire e-commerce industry. In a way, the challenge that Amazon tackles is the challenge of all e-commerce. On top of that, Amazon is very smart about how they approach these challenges and the solutions they implement.
At the end of the day; if you're an ecommerce business owner and you're going to learn from anyone, you might as well learn from the best, hence Amazon.
Nevermind, "Learning from Amazon" sounds like a cliché that someone would say , it?
That's where the post you're reading now comes into play. What we've got for you here is to check out the tools provided by Caspian and Sales Area (Semrush's Amazon toolset). Titled The State of Amazon 📈📉, its main goal is to help sellers email list understand the current e-commerce landscape so they can adjust their 2022 strategies accordingly.
Here's what this report tells us about what's going to happen to e-commerce in the near future and what you can do in your business to prepare for it.
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1. Last year’s e-commerce boom was temporary
Forecasts for the pre-COVID era suggest that e-commerce will experience steady growth in 2019 compared to 2020, and this trend will continue into 2021 as well. That's pretty much what all of us expected. However, no one was ready for a massive surge around mid-2020.
Amazon experienced a traffic surge of over 80% in 2020. We saw similar enthusiasm across the e-commerce industry. More and more businesses are going online because, in many cases, it's their only option to keep offering products during the lockdown.
However, as it turns out, the surge now appears to be a "surge" rather than a permanent shift in the industry. Amazon's 7% traffic decline in 2021 attributed to the slow and steady reopening of the offline world and commerce.