Internet companies and traditional enterprises have always been regarded as two factions. Lei Jun and Miss Dong's 1 billion gambling game, Ma Yun and Wang Jianlin's e-commerce gambling game, all convey a message that Internet companies and traditional enterprises have huge differences and differences. The result of this difference is that when traditional companies want to transform into the Internet, almost all of them fail. But what is interesting is that when Internet companies do traditional business and bring Internet thinking into traditional companies, they can often create some legends. After working in Internet operation for five or six years, I transformed into traditional business last year. I have been working in traditional enterprises for nearly a year, and I have some opinions on the operation of traditional enterprises.
The name is different, I speculate that it is mainly caused by the difference in user magnitude. There are millions of users on the Internet at every turn. When I was operating the Internet, the new users in the background were just data. The acquisition of customers by traditional companies is backed by real customers, and the degree of follow-up is completely different. Both Internet operations and traditional companies can acquire customers in two ways: free and paid. The free customer acquisition of Internet operations refers to natural traffic; the free customer acquisition of traditional companies depends on the specific industry. If it is a physical store, the natural traffic is easy to understand, and it is the flow of people outside the store. If it is a Tob company, free customers are more I mean people.te important.