TIM is an office social APP launched by Tencent on March 1. Its concept is "QQ chatting, more convenient office". The overall style is simple and ad-free, QQ friends and information are fully synchronized, and multiple people can Buy email list collaborate online to edit documents, easily manage schedules, and reply to emails.
3. Product positioning
The office social platform provides a more concise and efficient operation interface on the premise of retaining the original QQ friends. At the same time, it provides functions such as multi-person collaborative online editing of documents, allowing project teams to manage and share related documents and arrange their own schedules more conveniently, so that communication and office work can be solved simultaneously.
4. User needs analysis
4.1 Who is the user
Main : Office crowd who need frequent team communication and collaboration (provide a platform for communication and collaboration)
Secondary : The masses who are tired of boring advertisements and entertainment pushes (provide a light chat version of QQ)
4.2 User Features
Pursue a simple and efficient interface, do not like boring entertainment pushes and advertisements that can be seen everywhere;
Team communication prefers instant text messaging over email or phone calls;
The department or team you belong to requires frequent online word processing, project management, daily reporting and information registration;