Forum Posts

aburaihan0525
Apr 05, 2022
In General Discussions
It probably wouldn't work 100% of the time, but it worked out this time. Besides that, our crowdfunding campaign was probably one of the fastest to ship the product. We launched in August 2017, and we shipped everything before the December 2017 holidays. So we got all of our orders out in time for the holidays, able to do that in that short amount of time. CONTENT IS KING AND VIDEO CONTENT IS THE NEW LEADER The strongest marketing channel I’ve come across so far has been a really compelling video, and using that across as many platforms as possible. Facebook and Instagram marketing has been our primary focus. We've also done YouTube ads, but we took a break from that while developing Tenikle 2. We're going Telemarketing list to jump back into some more videos soon. Everyone says content is king and video content is the new leader, and that's absolutely true. It’s about making a short, concise but clear video on what the product is, and at the same time not making it too salesy. One of our most successful videos was a video that says “This is Not a Fidget Spinner.” It was coming off the trend of fidget spinners. It stuck really firmly in the trend, and we use that as a plug in the first couple of seconds to grab people’s attention. Here’s one of our Facebook ads advertising the video: Screenshot showing Tenikle Facebook ad It’s also important to NOT make the video too infomercial-ly. You have to add value to keep people watching your videos. Telling people about your product isn’t
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