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sumaiya zahan
Jul 30, 2022
In General Discussions
Internet companies and traditional enterprises have always been regarded as two factions. Lei Jun and Miss Dong's 1 billion gambling game, Ma Yun and Wang Jianlin's e-commerce gambling game, all convey a message that Internet companies and traditional enterprises have huge differences and differences. The result of this difference is that when traditional companies want to transform into the Internet, almost all of them fail. But what is interesting is that when Internet companies do traditional business and bring Internet thinking into traditional companies, they can often create some legends. After working in Internet operation for five or six years, I transformed into traditional business last year. I have been working in traditional enterprises for nearly a year, and I have some opinions on the operation of traditional enterprises. Combined with the previous phone number list Internet operation and promotion From experience, I feel that the two are actually different, but there are many similarities. Here, I compare the business ideas of traditional companies with the product operation ideas of Internet companies, and talk about the similarities between the two. Since both Internet companies and traditional companies are based on serving users, this article always focuses on In terms of users. Same point 1: pull new No enterprise, whether it is an Internet company or a traditional enterprise, is inseparable from attracting new customers. Without attracting new ones, they cannot survive. The two have the same demand for customer acquisition. In Internet operations, this is called pulling new, and traditional enterprises are called customer acquisition. The name is different, I speculate that it is mainly caused by the difference in user magnitude. There are millions of users on the Internet at every turn. When I was operating the Internet, the new users in the background were just data. The acquisition of customers by traditional companies is backed by real customers, and the degree of follow-up is completely different. Both Internet operations and traditional companies can acquire customers in two ways: free and paid. The free customer acquisition of Internet operations refers to natural traffic; the free customer acquisition of traditional companies depends on the specific industry. If it is a physical store, the natural traffic is easy to understand, and it is the flow of people outside the store. If it is a Tob company, free customers are more I mean people.te important.
Similarities Between Internet Companies and Traditional content media
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